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World DVR Markets
Date:2013/8/5
Stepping Up End-User Awareness to Drive Growth

A substantial increase in the number of digital video recorder (DVR) manufacturers across the world, particularly in South Korea and Taiwan, has led to permeation of similar and low quality products in this rapidly growing market. End users in the medium and lower segments lack the technical expertise to distinguish between products, forcing them to make a choice based solely on price. The absence of knowledge about various products and associated technologies is also curtailing the migration from analog to digital platform. Market participants need to speed up their initiatives in educating customers and opt for consolidation to fortify market growth.

This research features a detailed study on different types of DVRs in security and entertainment segments. In the security segment, standalone and PC-based DVR technologies have been discussed individually. Besides this, a thorough geographic analysis of the markets across the world (includes the Americas; Europe, Middle East, and Africa (EMEA); and Asia Pacific regions) has been provided.

Market Scope Widens as DVRs Emerge as Integral Part of Networked Surveillance Systems

DVR is no longer considered as just a recording tool. Due to continuous R&D efforts, it has evolved into a complete network management tool, says the analyst. Latest DVR models can be seamlessly integrated into Internet Protocol (IP) networks and they can support video inputs from both analog and IP cameras. These sophisticated features are increasing market penetration as well as sales.

Some of the high-end DVR models can also act as a network switch that provides gateway services to more than two subnets. In some of the corporate surveillance installations, video is transferred over the existing data network, raising a lot of bandwidth-related issues, says the analyst. To make optimum use of existing bandwidth, recording is done in a dedicated subnet laid for this purpose and video alone is sent over the network, that too on demand. The DVR is the backbone of this entire process acting as a switch and also as a server for this network segment.

Technological Innovations, Government Initiatives, and New Geographic Regions Offer Growth Opportunities

The advent of standalone DVRs with embedded operating systems has ensured high reliability, significant noise reduction, and superior image quality. Advanced networked DVR installations have proprietary encoding, sophisticated application software, effective compression algorithms, motion detection capabilities, and disaster recovery plans that could minimize loss of video. Watermarking and encryption are relatively new technologies, which embed additional information into the original media, to protect against illegal copying and manipulation of data. The success of these innovations will be pivotal for bringing in legal validity to surveillance video systems.

The DVR market for security applications is driven by the increase in safety concerns post 9/11 terrorist attacks and Bali bombings. The Homeland security initiative in the U.S. and concerted efforts of European countries to develop a common security code/law are likely to boost the demand for high-end DVR models. Long-term revenue growth is expected to come from the emerging markets in Asia Pacific and Europe, which account for about 30 percent of the world revenue now. In the next few years, market participants are likely to face the challenge of maintaining profit margins as technologies begin to mature, resulting in a fall in prices, concludes the analyst.
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